Hi, we are Phil and Johannes, the founders of ahead.

We have been close friends for over 10 years: we met as officers at the Bundeswehr University, lived together for almost four years and have shared a great passion for health and delicious food since day one.

For a long time we thought that these were absolute opposites. For example, for years we've been looking for a sugar-free candy bar that tastes just as good as our childhood favorites but packs in essential nutrients instead of unhealthy sugar. Our search was unsuccessful.

Two years after founding ahead, originally intended as a brand for performance-enhancing nutritional supplements, we have taken up the idea again.

We've experimented for over 2 years to create a candy bar that inspires our fondest childhood memories but has been optimized for the needs of the 21st century. For pleasure without regrets, which you can treat yourself to at any time of the day.

In doing so, we became aware of how big the "sugar" problem really is for our society - and that children are one of the largest consumer groups, which we as fathers feel every time we visit the supermarket together.

This is where our vision for today came from ahead: to reinvent the whole world of sweet snacks and drinks - without the junk, but with nutrients that the body really needs.

We hope you enjoy our products at least as much as we do! 💗